Knowledgehut is an E-Learning platform with ‘Virtual Classrooms’ and ‘Training Programs’, hence the logo and branding required to emanate excellence, brilliance and luminance. We designed the logo that is an amalgamation of letters ‘K’ & ‘H’ and a Star. The Star is the symbol of excellence. Also, the target audience of KnowledgeHut are young millennials who are in relentless pursuit of perfection. The vibrant colour palette was created to allure the target audience. Carefully chosen brand guidelines ensure they provide visual relief.