IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
Visual identity and packaging for a new deodorant range in the UK, featuring skincare technology which helps accelerate skin’s natural ability to recover its original tone and texture. The range’s benefit narrative is visually reinforced on pack through its soft colour gradations, which also ensure an aspirational aesthetic fitting to its advanced proposition.
CRX is an international design studio based in São Paulo and London, partnering-up with leading companies and brands from across the globe.