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Brand Design Wemove

CompanyBeijing Blend Cultural and Creative Co., Ltd.

Lead DesignersFang Ge

Design TeamConcept and Planning: Yonghong Ma; Art Director: Fang Ge

ClientAUVI Design

CreditsWemove Team

Prize(s)Bronze in Print / Corporate Identity

Project LinkView

Entry Description

The Pseudois nayaur is brave in the adventure, has the courage to challenge, activities in the bare rock mountain wall, has the migration habit. Its unique attributes and living environment fit well with Wemove's product functions and brand spirit. Wemove produces mobile tents for field trips and challenges to nature. It can adapt to a variety of harsh natural environment. It helps special groups to explore places that ordinary people can’t reach. The symbol of Pseudois nayaur is simple and direct in vision, which can be understood by people in different fields and different countries.