IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
Rooted in the experience of drinking gin, this is a conceptual packaging design for Gray Whale Gin, a small distillery in California, that combines augmented reality and printed elements that allow the consumer to know more about this product than by what is just on the shelf. Since this company is all about protecting the Earth — especially the ocean and everything inside it — this packaging was made from repurposed materials: scrap wood left behind at the ClarkLAB at SCAD, old jewelry containers and bio-degradable crinkle-cut paper left over from presents.