“Eye Level” takes the original meaning of the term as used in linear perspective drawing, and assigns it different definitions from a visual design perspective. The use of parallel lines, vertical lines, vanishing points, and picture plane are used to show the same object and location from a different angle and mindset, creating new perspectives, new ways of thinking and new ways of looking at the same thing. Left, right, up, down, front, back, far, near, deep, and shallow―different viewpoints lead to different interpretations, changing our perception of the objects.
Chia-Hui Lien, acts as the Creative Director of Yi Jia Visual Identity Design Co.,LTD now. At the same time, she is also the Tainan University of Technology and an assistant professor of Department of Product Design. Her professional fields of design include brand design, graphic design, packaging design, book design, and exhibition visual design. She designs various design projects for customers from each and all sections, including Kaohsiung Rapid Transit, Bureau of Cultural Affairs Kaohsiung City Government, China Steel Corporation (CSC),Kaohsiung City History Museum.
2019,GRAPHIC DESIGN / SILVER WINNER
2019,A'DESIGN AWARD & COMPETITION / SILVER WINNER
2019,A'DESIGN AWARD & COMPETITION / BRONZE WINNER
2019,MUSE CREATIVE AWARDS INTERNATIONAL ADVERTISING AWARDS
MUSE BRAZIL WINNER
2019,MUSE CREATIVE AWARDS INTERNATIONAL ADVERTISING AWARDS
MUSE GOLD WINNER
2019,TAIWAN TOP STAR / GOLD WINNER
2019,ASIAN DESIGN AWARD / BRONZE WINNER
2018,A'DESIGN AWARD & COMPETITION / 2 SILVER WINNER
2018,A'DESIGN AWARD & COMPETITION / BRONZE WINNER
2018,MUSE CREATIVE AWARDS INTERNATIONAL ADVERTISING AWARDS
MUSE BRAZIL WINNER
2018,MUSE CREATIVE AWARDS INTERNATIONAL ADVERTISING AWARDS
MUSE GOLD WINNER
2018,INDIGO DESIGN AWARD / Start from Scratch / GOLD WINNER
2018,INDIGO DESIGN AWARD / Alchemy / GOLD WINNER
2018,INDIGO DESIGN AWARD / Qian Tai Heng Citrus Tea Collection / GOLD WINNER
2018,INDIGO DESIGN AWARD / SILVER WINNER
2018,INDIGO DESIGN AWARD / BRONZE WINNER
2018,MOSCOW GLOBAL BIENNALE OF GRAPHIC DESIGN GOLDEN BEE 2018
2018,CHINA STAR DESIGN AWARDS / SILVER WINNER
2018,CHINA STAR DESIGN AWARDS / BRONZE WINNER
2018,K-DESIGN AWARD / BRAND DESIGN/KOREA/Winner
2018,CGDA INTERNATIONAL BRAND DESIGN AWARD / HONG KONG /WinnerX5