Vaccines Are Another Part of Growing Up is a multi-media, multilingual campaign developed by JSI on behalf of the County of Santa Clara Public Health Department. The campaign encourages routine childhood immunization and likens vaccination to important childhood milestones, like a child’s first words or first birthday. The campaign's concept, messaging, and visual design were informed by community-based research, including focus groups with members of the priority audiences. The campaign leverages print and digital platforms and traditional media outlets, including television and radio ads.