Submissions for IDA 2024 are now closed. Finalize your entries by December 8, 2024.
This project is a data visualization that analyzes the trends behind women’s underwear in America. Each colored thread represents one of the top 100 underwear products and track the brand, cut, material, price, and rating given by reviewers of each, exposing the intimate secrets behind what women really prefer in their underwear. This cheeky packaging comes in six variations which represent the six most popular underwear cuts, and the outer packaging pattern represents the keywords that popped up most frequently in the reviews of a respective cut.