Evergrande Group Exhibition Center

For the Chinese real estate development corporation,
Evergrande Group, BRC Imagination Arts was selected to
create several fully-immersive, multi-sensory media
experiences for a visitor exhibit showcasing the company’s
extensive real estate development projects, as well as
showcase the company’s vast involvement and contributions
to the cultural and social fabric of China.

The first media experience is “Windows of Evergrande,”
provides a welcome presentation, which employs a multi-
screen, floor to ceiling, “video wall” experience.

The second media space is a ‘time tunnel’ presentation,
provides guests with “The History of Evergrande,” by
surrounding the viewer with a story that literally unfolds as
visitors walk through the space, through original animation
in the style of traditional Chinese art and calligraphy.

The third designed media space presents Evergrande’s
rapid growth as it unfolds through projections upon a three
dimensional “Map of China” and adjacent surrounding
panoramic screen display.

The fourth space, the “Spirit of Evergrande,” likewise
surrounds each guest through an eight-screen presentation,
showcasing the company’s rich involvement with civic and
cultural endeavors in China, as well as the company’s strong
corporate culture, which is founded upon integrity and social
responsibility.

The final media presentation, “Future of Evergrande,” is a
fully-immersive experience that engages several of the
visitor’s senses, through a presentation that incorporates a
4D theater, using custom 3D film, synchronized motion
based theater seats and environmental special effects.