IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
The museum night Amsterdam is the one night a year
all museums are open for public. With 27.500 visitors
it's the biggest museum night in the Netherlands. Our
main goal was to create awareness for the 2013
edition. The other goal was to positively influence
museum visits of youngsters.
The images suggest a intimate moment between
visitor and the museum. The museum is portrayed as
a white bust. The photography style is best described
as esthetic snapshot.
We also developed an app which allowed visitors to
make their own snapshots during the night.