Hazel & Hershey Cafe

A coffee shop tucked in a narrow alley near the Soho district in Hong Kong which sells a full range of coffee makers.

We used a 2-tone graphics which resembles a coffee cup overflowing with hot, foamed milk to send a clear message to the passer-by; the graphical treatment is deliberately curved and smoothed to produce a sharp contrast to its surrounding texture.

As our client is very environmentally conscious, the core component of our design was created using thousands of layers of recycled carton, each individually cut, to form an organic waveform that becomes a product display wall stretching the entire length of the shop. Over time it would absorb the smell of coffee to become part of the aroma of the interior.

Finally, 3 needleless melting clocks decorate the ceiling to remind the patrons that the best coffee in town is not meant to be enjoyed in a hurry.

Enoch Hui received his architectural training at the University of Bath and practiced architecture and interior design in both the UK and Hong Kong. He found Atelier E in the year 2009, where every project is a symphony of sequential and intertwining spaces with unique and refined detailing carefully arranged to produce a journey of discovery. This approach reflect Hui’s motto that life is full of joy, so enjoy it as much as you can, while you can. - and very much the same idea he always wants his client to experience in his design.

2013 - 40 Under 40 (Recognizing The Next Generation Of Design Talent 2013) by Perspective Hong Kong
2013 - Bar or Restaurant Awards (Aburi Yakitori Restaurant) by Perspective Hong Kong
2013 – Best 10 Awards (Hazel & Hershey Café) by Asia Pacific Interior Design Awards Hong Kong
2014 – The Most Influential Design Agencies in Great China (Atelier E Limited) by China International Interior Design Cultural Festival China
2014 – Interior Design Commercial Awards Gold (Aburi Yakitori Restaurant) by International Design Awards United States
2014 – Interior Design Sustainable Living/Green Awards Silver (GDBM Showroom) by International Design Awards United States
2014 – Interior Design Sustainable Living/Green Awards Silver (Hazel & Hershey Cafe) by International Design Awards United States
2015 – HKRIDA Design Award Silver (La Station Café) by Hong Kong Restaurant Interior Design Awards 2015 Hong Kong
2016 - K-Design Gold Award (Hokkaido Dairy Farm Restaurant) by K-Design Award Korea
2016 – INSIDE Awards Finalist (The Alchemist) by INSIDE Germany
2016 – American Architecture Prize (Hokkaido Dairy Farm Restaurant) by American Architectural Prize United States
2016 - American Architecture Prize (The Alchemist) by American Architectural Prize United States
2016- BOY Honoree (Hokkaido Dairy Farm Restaurant) by Best Of Year Awards United States
2016 – A’Design Gold Award (The Alchemist) by A’Design Award Italy
2017 – Restaurant & Bar Design Awards Finalist (Hokkaido Dairy Farm Restaurant) by Restaurant & Bar Design Awards United Kingdom
2018- German Design Award Special (The Alchemist) by German Design Award Germany
2018- German Design Award Winner (La Station Cafe) by German Design Award Germany
2018- German Design Award Winner (Hokkaido Dairy Farm Restaurant) by German Design Award Germany
2018 - Restaurant & Bar Design Awards Finalist (N.O.T. Specialty Coffee) by Restaurant & Bar Design Awards United Kingdom
2018 - A’Design Silver Award (Causeway Education Centre)