Lorton Brand Identity

Lorton Entertainment is currently making waves in the film and entertainment industry.

The launch of the new brand identity has since been followed by the announcement of a new feature film documentary of the band Oasis. Lorton is set to release the film theatrically with eOne handling all rights in the UK and Ireland. A huge scalp for a fledgling business.

We have entered our work for Lorton because it is a fully realised brand architecture solution to what was a challenging brief. Encompassing 8 business units that each have their own unique market and target audience but now communicate under one visual identity is not a simple brief.