Redesign of Amnesty International Magazine (Denmark)

The Danish branch of Amnesty International is one of the
largest sections of the human rights movement with its approximately 100.000
members. The magazine Amnesty is published four times a year and targets
both activists and more passive members. Amnesty?s new design and editorial
content aims to induce a sense of news magazine to its audience, who are
generally interested in foreign policy, current human rights issues and the
history of human rights. The magazine aims to attract potential new members
of the organization; give a ?call-to-action? for active members and give
relevant background information and provide a good reading experience.
Amnesty works with some of the leading Danish and international
photographers and journalists to create an appealing and committed magazine.
Datagraf, a leading Danish design and customer publishing house, has
developed the design and editorial counseling.
The featured issue is focusing on the human rights situation in China in
light of the 2008 Olympics.

Danielle Brandt and Maria Elsk?r. Both Art Directors
employed, at the time the magazine was re-designed an created at DATAGRAF.