For this project I branded a book that is supposed to help young artists on the go attack creative block. I designed and handmade a book that describes the types of block, things that lead to a block, how to cure a block and how to prevent a block. The book is designed with a black and white color scheme. Half of the book is the part that talks about creative block and the other half is a sketchbook with perforated pages. I also created the POP and posters that would accompany this book when it would be put up for sale at a store. I also created a hand out of clay to accompany it and sagar fired it. This display is supposed to attract young artists to the stand so that they will see the book and decide to purchase it.