Space into Space - Infinite Illumination
A virtual reality glasses contain polarized lenses which show two images, one per each eye. These images appear to give an illusion of depth which is a particular feature of CAVE environments.
As if virtual reality brings imaginary space into real space with the principle of virtual reality, the store is designed to create fantasy like space.
One of core design elements is infinite illumination using mirror and ceiling light where two different space is connected, customer will experience illusion.