Building Creativity: LEGO'S Annual Report

Building Creativity: One Brick At A Time

Objective:
Choose a company’s annual/CSR report and redesign it, while keeping the brand true to its purpose. The outcome of this project is to learn how to harvest information and create typography, charts, table and generate a complex visual system.

Strategy:
The LEGO group is known for being creative and colorful and for the manufacture of interlocking plastic bricks, which is comically know for being painful if one steps on. However, many are not aware of LEGO’s responsible mission to bring gender equality and building a better future for kids. T

Hamda Al Naimi (Alnuaimi) is an award-winning multidisciplinary graphic designer. She specializes in print, branding, environmental and visual design. During her career, Hamda has joined design positions at creative agencies and global technology companies in Dubai and San Francisco.

Her motto in life is to advocate for good design, enrich humanity and be friendly to the environment.

2020, Print Awards
2020, Communication Arts
2019, Print RDA
2019, DNA Paris
2018, International Design Awards (IDA)
2018, Ijungle Awards
2018, London International Creative Competition (LICC)