Sakura Matsuri: Cherry Blossom Festival

Sakura Matsuri is a cherry blossom festival about Japanese culture which people can see the cherry blossoms together and enjoy the Japanese music and food. The logo shows the energy of the festival and the feeling of the spring. The letter A and U were changed into the symbol of cherry blossom petals to let people get the idea of what the festival is about. Ultimately, the wordmark, color, and the icon work really well with the entire system. People who participate in the festival can get the impression of the festival by having these colorful items.