IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
Pacific City is a gathering point for makers, retailers, and visitors from across the globe. Pacific City pays homage to the coastal culture while providing a new playground to shop, dine and relax. RSM Design created a wayfinding design system to complement the unique blend of coastal comfort amidst craftsman inspired beach bungalow architecture. RSM Design worked with the developer and architects to create a set of playful specialty graphics, as well as tenant criteria and directories for Pacific City as a whole, including the Lot 579 food hall and the parking garages.