IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
Celebrating the diversity of Latin America is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs all across the globe. For Mexico, we celebrated the rich and vibrant culture of six iconic Mexican cities. Our design solution was to take ethnographic and art history insights to develop contemporary illustrations that are infused with youthful vigor. These six collectible limited-edition cans tell authentic stories from the regions they represent. Stories that connect with folks in a meaningful, emotional way.