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Yee On Red Packet, The Cabinet | International Design Awards Winners
Yee On Red Packet, The Cabinet | International Design Awards Winners
Yee On Red Packet, The Cabinet | International Design Awards Winners
Yee On Red Packet, The Cabinet | International Design Awards Winners
Yee On Red Packet, The Cabinet | International Design Awards Winners
Yee On Red Packet, The Cabinet | International Design Awards Winners

Yee On Red Packet

CompanyThe Cabinet
Lead DesignersMalou Ko
ClientYee On (TMC) Medical Clinic
Prize(s)Bronze in Print / Collateral Material
Project LinkView
Entry Description

Yee On is a Traditional Chinese Medical clinic in Central, Hong Kong. They have been contributing to the society for a long time, providing all kinds of Chinese medical services. The red packets is inspired by the Chinese Medical scale. We mimicked the Chinese word “福”, lucky, from the scale, symbolising a unique wishing from the Yee On. The graphic is then specially printed to create a felt effect, giving a heartfelt feeling to receivers. We chose burgundy colour paper symbolising the qi and blood, "氣血", the most important element to create a living being.