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Simon is an African wild dog, facing endangerment due to poaching and habitat loss. Him and his friends form a band and start a charity concert called: "Play it Forward." Simon sports his bass guitar fashioned from his father's spear and shield, using these weapons for music, not war. His glam rock appearance relates to the nickname of "African painted dog," which influences his look and music taste. Simon stands on a coin bank amp to teach children the importance of saving money and giving to others.