Submissions for IDA 2024 are now closed. Finalize your entries by December 8, 2024.
The Moon Festival is the second most important holiday in many Asian countries, right after Chinese New Year. It’s essentially a Chinese Thanksgiving, however, most Americans are unfamiliar with this festival. Moon Cheer hopes to change this, through an information card and an exclusive product line.
Meet Moon, the mascot of Moon Cheer. He’s a bunny, one of the symbolic animals of the festival. Using bright colors to manifest a sense of celebration and fun, little mooncake shapes adorn the lavender-blue night sky, echoing the traditional fireworks that light up the night.