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This recipe of design and animation for FX's The Bear was curated to fully encompass the calamitous themes of the show. The Bear is about an up-and-coming chef who returns home after his brother's sudden death and transforms the family sandwich shop into a fine dining establishment.
This animated brand refresh is an amuse-bouche of motifs that serve as an ode to the show and its setting, Chicago. From riding the L to perfecting plate settings, we serve a beautiful yet gritty style like the show's colorful group of chefs served their signature dishes. Bon Appétit!