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Amata: A Taste of Authenticity,  | International Design Awards Winners
Amata: A Taste of Authenticity,  | International Design Awards Winners
Amata: A Taste of Authenticity,  | International Design Awards Winners
Amata: A Taste of Authenticity,  | International Design Awards Winners
Amata: A Taste of Authenticity,  | International Design Awards Winners
Amata: A Taste of Authenticity,  | International Design Awards Winners
Amata: A Taste of Authenticity,  | International Design Awards Winners
Amata: A Taste of Authenticity,  | International Design Awards Winners
Amata: A Taste of Authenticity,  | International Design Awards Winners
Amata: A Taste of Authenticity,  | International Design Awards Winners
Amata: A Taste of Authenticity,  | International Design Awards Winners

Amata: A Taste of Authenticity

UniversitySemnan University
Lead DesignersMotahare Moattali
Prize(s)Honorable Mention
Project LinkView
Entry Description

Amata, an ancient Persian word meaning "authenticity," reflects the heritage of barberries from South Khorasan, particularly the Qaenat region. The packaging design combines Persian typography with barberry grain symbols to honor the traditional value of this product. This collection includes dried barberries, barberry juice, and barberry jam. To maintain freshness and quality, we use premium, eco-friendly cardboard.
The QR code on the packaging provides access to information on the health benefits and various uses of barberries, offering a modern experience of this authentic Iranian heritage.