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Uprooted, Fiona Lascelles Design | International Design Awards Winners
Uprooted, Fiona Lascelles Design | International Design Awards Winners
Uprooted, Fiona Lascelles Design | International Design Awards Winners
Uprooted, Fiona Lascelles Design | International Design Awards Winners
Uprooted, Fiona Lascelles Design | International Design Awards Winners
Uprooted, Fiona Lascelles Design | International Design Awards Winners
Uprooted, Fiona Lascelles Design | International Design Awards Winners
Uprooted, Fiona Lascelles Design | International Design Awards Winners
Uprooted, Fiona Lascelles Design | International Design Awards Winners
Uprooted, Fiona Lascelles Design | International Design Awards Winners
Uprooted, Fiona Lascelles Design | International Design Awards Winners

Uprooted

CompanyFiona Lascelles Design
Lead DesignersFiona Lascelles
ClientPersonal Work
Prize(s)Gold in Print / Books
Entry Description

If the internet was soil what flowers would grow? A self-directed work, Uprooted is a reflection on the problem of the hierarchy of being: machine over plant, human over machine. Here, the plant speaks back. The design and concept are interwoven, one informed the other. I took photographs, scanned plants, generated code poetry, prompted AI, realised typography and design. Materiality was important; it has a beautiful poetic feel due to the ink looking velvety on the eco100 stock, the cover hand screen-printed on dirt-coloured matte paper and then perfectly hand-bound.