'The Privileged Few' is the company that provides good food for a healthy life.
The company has the belief of providing food on a strict standard and insisting on small quantity production.
And ATOB indicates the CI in terms of company's ideology by concise text and leaf symbolizing nature.
'The Privileged Few' showed 'honey' as the first product.
Unlike normal honey, it is a precious honey produced only by the power of nature.
So this honey only provides a limited number of 235.
'LET IT BEE 253' naming and the logo was born. and it means only 235 pure honey is produced from bees and nat