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ACLU visual identity, Open | International Design Awards Winners

ACLU visual identity

CompanyOpen

Lead DesignersScott Stowell

Design TeamJason Jude Chan, Maxime Gau, Clay Grable, Cat Kirk, Nicholas Lim, Martha Kang McGill, Steven Merenda, Greta Skagerlind, Scott Stowell

ClientAmerican Civil Liberties Union

CreditsLogo by Tobias Frere-Jones

Prize(s)Gold in Print / Corporate Identity, GRAPHIC DESIGN of Year

Entry Description

We developed a new visual identity for the American Civil Liberties Union. Their new palette (previously just blue) includes 14 colors for flexibility—as our ACLU Design Handbook says, “We are red, everything, and blue.” They use 2 type families: GT America for their “activist voice,” and Century, also used for Supreme Court briefs, for their “informational voice.” A distinctive image treatment nods to past and future by embracing history and technology. And a new logo (by Tobias Frere-Jones) presents their initials as a unified mark, symbolizing how much we can achieve when we come together.