Submissions for IDA 2024 are now closed. Finalize your entries by December 8, 2024.
Fini is the identity for an electric vehicle charging station powered by Tesla. The concept is to be launched by 2020 with the rise of autonomous vehicles. Its playful look aims to attract users into a more environmentally friendly solution for fueling vehicles. The two components of this combination mark work individually as they both represent the concept of “plugging in”. The symbol suggests an infinity symbol –for it is reusable energy–, ending in a plug which prawns create an E for “Electric”.