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Macy's App - Redesign, AR, Style Quiz & Inspo, Macy’s | International Design Awards Winners

Macy's App - Redesign, AR, Style Quiz & Inspo

CompanyMacy’s

Lead DesignersJill Ramsey, Willy Lai, Dave Torres, Ana Grace, Agata Krol, Ricky Li, Lucy Wilson, Philis Liu, Tussanee Garcia-Shelton, Stephanie Houle, Olchi Skant

Design TeamJill Ramsey, Willy Lai, Dave Torres, Ana Grace, Agata Krol, Amy Fritz, Becky Jorgenson, Karyn Garske, Kelly Kuhn, Melissa Ngu,Olchi Skant, Satish Sati

CreditsImages courtesy of Macy's.

Prize(s)Gold in Multimedia / Mobile / Web Application Design, Bronze in Multimedia / Interface Design

Project LinkView

Entry Description

The Macy's mobile app is a service that allows customers to shop Macy's offerings online. It includes a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.