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Mike's Hot Honey Advertising Campaign , Chase Design Group | International Design Awards Winners
Mike's Hot Honey Advertising Campaign , Chase Design Group | International Design Awards Winners
Mike's Hot Honey Advertising Campaign , Chase Design Group | International Design Awards Winners
Mike's Hot Honey Advertising Campaign , Chase Design Group | International Design Awards Winners
Mike's Hot Honey Advertising Campaign , Chase Design Group | International Design Awards Winners
Mike's Hot Honey Advertising Campaign , Chase Design Group | International Design Awards Winners
Mike's Hot Honey Advertising Campaign , Chase Design Group | International Design Awards Winners

Mike's Hot Honey Advertising Campaign

CompanyChase Design Group
Lead DesignersClark Goolsby
Design TeamClark Goolsby, Bend Ridley
ClientMike's Hot Honey
CreditsCopywriter: Clark Goolsby
Prize(s)Silver in Print / Print Advertising
Entry Description

When the opportunity arose to scale his home-grown brand for mass distribution, Mike approached Chase to help evolve the packaging of his Hot Honey for a stronger shelf presence with a clearer identity. Born from roots as a hit ingredient on a pie at a popular Brooklyn pizza shop, this game-changing product was considered a pioneer in the condiment space that needed a label to set it apart from the regular honeys.