Fold - Wireless Charger

Fold is a wireless charging solution that enables the user to charge up to three products simultaneously. Besides the functional motives and user benefits, we explored how the tech world can create more sustainable products and raise awareness of the environmental impact of electronics. Other comparable charging mats are built by sandwiching dozens of different materials between layers of glue; Fold has been stripped back to its most basic necessities, creating an almost skeletal aesthetic - but importantly, this enables the product to be disassembled for maintenance and conscious disposal.

BLOND is a critically acclaimed London-based design studio that collaborates with the world’s leading brands and startups. Founded by Creative Director James Melia in 2015, the studio's drive to create a sustainable future underpins its practice – with established processes and methods of working with clients – carefully selecting opportunities that positively contribute towards their goal of developing conscientious brands through design. Their industrial design, branding, packaging and UI/UX work ranges from furniture & homewares to electronics to fintech and consumer goods.