Ricard 90 years limited edition

5 years after Yorgo&Co redesigned Ricard’s identity, the French Pastis brand from Marseille asked Yorgo Tloupas to create the 2022 summer edition, celebrating its 90 years. An homage to the city, the graphic universe of the collection features a new typographic pattern based on the custom alphabet we designed for the brand, with its iconic yellow tone. On the label, a double reading system highlights the skyline of Marseille, as well as sentences evocative of Ricard’s origins. On the glassware, the same pattern becomes abstract.

Yorgo&Co is a multidisciplinary creative studio founded in Paris and led by Yorgo Tloupas. Our team, headed by studio director and co-founder Emmanuelle Beaudet, provides clients across all fields with design and communication consultancy, balancing creativity with rigor. We strive to improve the collective visual landscape with our logos, campaigns, digital content, books, signage, magazines, and typefaces. Our aim is to design a better (looking) future.