IDA 2024 WINNERS HAVE BEEN ANNOUNCED! SEE ALL 2024 WINNERS HERE.
Share on Social Media
TV Show Rebrand: Clarkson's Farm,  | International Design Awards Winners
TV Show Rebrand: Clarkson's Farm,  | International Design Awards Winners
TV Show Rebrand: Clarkson's Farm,  | International Design Awards Winners
TV Show Rebrand: Clarkson's Farm,  | International Design Awards Winners
TV Show Rebrand: Clarkson's Farm,  | International Design Awards Winners
TV Show Rebrand: Clarkson's Farm,  | International Design Awards Winners
TV Show Rebrand: Clarkson's Farm,  | International Design Awards Winners
TV Show Rebrand: Clarkson's Farm,  | International Design Awards Winners
TV Show Rebrand: Clarkson's Farm,  | International Design Awards Winners
TV Show Rebrand: Clarkson's Farm,  | International Design Awards Winners
TV Show Rebrand: Clarkson's Farm,  | International Design Awards Winners

TV Show Rebrand: Clarkson's Farm

UniversitySavannah College of Art and Design
Lead DesignersXiyuan Wang
Prize(s)Honorable Mention
Project LinkView
Entry Description

I captured the keywords Fun, Mess, Livestock, and Mix to rebrand visual elements in the TV show ‘Clarkson’s Farm,’ including opening, episode cards, lower thirds, supers, and ending. The show is hosted by famous British broadcaster Jeremy Clarkson, who used to host the Top Gear and Grand Tour car show. He is running a farm he purchased over a decade ago as the least professional farmer in the world, creating many hilarious moments in the show. I intended to create a feeling of "Everything he did is wrong, but he gotta keep going because it's his show."