As the world’s most loved baby lifestyle brand, Munchkin aims to create a meaningful and quantifiable difference in the world by reducing the brand’s use of plastics, leaving a positive paper trail of change and improving the planet for future generations. Chief Brand Officer & Creative Director Diana “DB” Barnes is the tour de force behind Munchkin’s brand identity and the brand’s 4th annual sustainability report, titled “A Paper Trail of Positive Change,” which highlights Munchkin’s sustainable leadership in the industry through innovative approaches.