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Brooklyn Lab Coffee Rebrand, Ye & Wesley | International Design Awards Winners
Brooklyn Lab Coffee Rebrand, Ye & Wesley | International Design Awards Winners
Brooklyn Lab Coffee Rebrand, Ye & Wesley | International Design Awards Winners
Brooklyn Lab Coffee Rebrand, Ye & Wesley | International Design Awards Winners
Brooklyn Lab Coffee Rebrand, Ye & Wesley | International Design Awards Winners
Brooklyn Lab Coffee Rebrand, Ye & Wesley | International Design Awards Winners
Brooklyn Lab Coffee Rebrand, Ye & Wesley | International Design Awards Winners
Brooklyn Lab Coffee Rebrand, Ye & Wesley | International Design Awards Winners
Brooklyn Lab Coffee Rebrand, Ye & Wesley | International Design Awards Winners
Brooklyn Lab Coffee Rebrand, Ye & Wesley | International Design Awards Winners
Brooklyn Lab Coffee Rebrand, Ye & Wesley | International Design Awards Winners

Brooklyn Lab Coffee Rebrand

CompanyYe & Wesley
Lead DesignersYe Chen
Design TeamYe Chen, Wesley Fu
ClientN/A
Prize(s)Bronze in Advertising / Promotion / Rebranding Corporate Identity
Project LinkView
Entry Description

In Brooklyn's diverse neighborhoods, coffee shops often reinforce rather than bridge cultural divides. Brooklyn Lab Coffee revolutionizes this experience through adaptive spaces and effortless ordering systems that respect all backgrounds. By transforming service into a universal sensory journey and creating experiences that unite through coffee, we're establishing a third space in Brooklyn where cultural differences become opportunities for connection, and every customer feels the comfort of belonging, regardless of the language they speak.