UA Cine Times Cinema, Times Square, Hong Kong

When thinking of the theme for this cinema, the
designers want to trace back to the roots when
filmmaking began. Back in the 19th century,
photographers captured continual images and stored
them on single compact reel of film. This ancient object –
roll films, was being symbolized all over cinema,
reminding the audience the long forgotten history behind
the scene.
Splattered with black and white, designers use white as
the main frame of the roll films, which is opposite to the
usual black color. White background engulf the entire
space, motioning itself smoothly along the wall of the
building. Its flexibility reflects nature of roll films. Thin
pieces of black stripes intercut white surface, resembling
the breaking and reunifying of roll films, forming
rectangles of different sizes and shapes.
LCD movie screens playing the latest trailers greet
audience in the entrance, giving them news on the
hottest movie trends. The edge of the table of the
ticketing office bends smoothly along the ambient. The
bending angles match those ‘roll films’ on the wall
miraculously, which brings an extra dramatic vibe to the
whole design.
Above head hangs special-designed LED spotlights of
eight various lengths in black, ranging from 1-6m aiming
at different directions. Light and shadows fulfil every
corner; one might have mistaken it as the shooting spot
of the newest film.
Down on the ground, the floor resolve to the original
state of roll films, black being the principal color. Grey
stripes cut the black space into different geometric
shapes and sizes, contrary to the rectangles on the wall,
giving the design a frolicsome note.
Inside the auditorium, spotlights of different lengths are
directing all over the perimeter. They intersect along wall,
which creates an additional multidimensional atmosphere,
hoping to provide the movie goers a warm and comfy
viewing environment.