McDonald's Hong Kong

An experiment in “Quiet Design”, this is the first of a number of initiatives being tested globally. The intention is to hero the food, the service and the people who come to enjoy it; to create a “recognizable neutrality” that allows this to happen. 

The brief’s challenge was to reinvent the brand for a new generation. Creating simple spaces is much harder than creating loud, fashionable ones, creating memorable simple spaces is harder still. In a world where everyone is shouting louder and louder, our design aims instead at creating a neutral, classic space that is memorable too; a space to stop, relax and enjoy time with friends and family. Fast food outlets are typically loud, colorful and overwhelming. Somewhere to get in and get out. We reject this ‘standard’ and instead have replaced it with a neutral, inviting setting that makes customers want to stay.

Landini Associates are a team of interior and graphic designers & strategic thinkers who strive to "Reinvent Normal" in everything they do. Based in Sydney, they work all over the planet and are globally renowned for their work in food, retail and hospitality.

Clients include Loblaws(all banners)(Canada), McDonald’s (Global), Marks & Spencer (UK), Walgreens (US), Jurlique (Global), Glassons (AU & New Zealand), Esselunga (Italy), Emart (South Korea),ALDI (AU & China), David Jones (AU), Sarah & Sebastian (AU), Burt's Bees (Global) & Selfridges (London), amongst many others.

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