IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
The Banklab campaign is to invite students to come visit their bank as they claim they have the best working environment among all other banks, and to carry on with the brand belief "Here for Good". We gave out secret letters and plastic test tubes around the universities campus in the world, inviting students to apply the BankLab programme. On the creative direction, we used laboratory elements to explain what is the function of a bank in graphic presentation in perspective. We wanted to arouse curiosity among students and let them explore what the programme is.