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‘New AI Lian said’ public service advertising, HE Design Studio | International Design Awards Winners

‘New AI Lian said’ public service advertising

CompanyHE Design Studio

Lead DesignersHe Zhihua

Design TeamHe Zhihua

ClientHangzhou Municipal Party Committee Propaganda Department, China

Prize(s)Bronze in Multimedia / Animation

Project LinkView

Entry Description

Ai Lian said that an article in 1071 A.D.,mainly about the praise of the beauty of lotus flowers, was included in Chinese textbooks for middle schools in China.This design borrows the well-known article and takes a new word as the creative point to show people's pollution of water resources and sewage discharge in modern society with the style animation of traditional Chinese ink painting. It reminds people that if water resources are no longer protected, then the tributes of the Chinese ancestors to the beauty of the lotus thousands of years ago can only be found in middle school textbooks.