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REI Rebranding, | International Design Awards Winners

REI Rebranding

University Savannah College of Art and Design

Lead DesignersHyunjoo Kim

Prize(s)Silver in Print / Corporate Identity - rebranding, Bronze in Multimedia / Brand Identity

Entry Description

REI is an American retail and outdoor recreation services corporation. REI has a mission statement that reflects their hands-on philosophy of protecting the environment and empowering their employees and customers to get involved in conservation efforts "We inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship." REI enlists volunteers from the REI co-op members, customers, and employees to build trails, clean beaches, and restore habitats. The new REI logo represents nature symbols, tree and mountain to show the original identity and philosophy of REI.