Visual identity work for a new pizza restaurant located in Stone Mountain, Atlanta.
The intention was making a link with a simple pun about the location of the restaurant (Stone Mountain) and an optimistic and spontaneous lifestyle. And so it begins; a graphic and conceptual story called Stoned Pizza Kitchen, full of comic details that aim to humanize the brand and make it accesible to its consumers. A space for traditional American food that deserves direct branding without deep interpretations, where ingredients and dishes come to life through primary colors and jocular situations.