This identity and branding was developed for an innovative temporary exhibit for the Trajan Market Museum in Rome, Italy; which illustrates the life of Napoleon Bonaparte and his relation to Roman antiquity. The identity and brand of this exhibit tell the story of historical displays which are modernized through the use of contemporary concepts and engaging, interactive systems — as requested by the museum curator, acting as the ‘client’ for interdisciplinary student teams. Graphics presented here introduce the branding of an exhibit intending to bring in a broadened, youthful audience.