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Project Yellow, | International Design Awards Winners

Project Yellow

UniversityHubei University of Technology

Lead DesignersYu Chen

Prize(s)Silver in Multimedia / Brand Identity

Entry Description

Project Yellow is a comprehensive art Project that constructs the visual concept of Everything Is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. The first phase of Project Yellow will be used for the visual promotion of Jiangsu TV's variety show "OPEN," and further public publicity will be carried out in cooperation with Chinese singer Justin Huang, hoping to build a new set of visual IP in China.