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Mīharo identity, Insight Creative | International Design Awards Winners

Mīharo identity

CompanyInsight Creative

Lead DesignersBrian Slade

Design TeamEdwin Hooper, Hannah Coates, Brian Slade, Jeremy Sweetman, Steven Giannoulis

ClientInsight Creative

Prize(s)Silver in Print / Corporate Identity

Project LinkView

Entry Description

Mīharo is the Māori word for ‘wonder’ as in “I wonder what happens if…” and “let’s make wonderful things.” To launch our Innovation Lab we wanted an identity that speaks to imagination and breaking the rules.

We started with a wordmark and our brand colours. Dialling up black gave a sophisticated futuristic feel while magenta added energy. The key design element is a simple line graphic, coupled with pops of magenta, to produce a sun, an eye, an open door, a superhero cape and more. These graphic stories, coupled with bold language, offer an irreverent feel.