Share on Social Media

Dyson Store SoHo, JG Neukomm Architecture | International Design Awards Winners

Dyson Store SoHo

CompanyJG Neukomm Architecture

Lead DesignersJean-Gabriel Neukomm

Design TeamChristopher Chew, Jyotindra Indris, Samantha Kokenge-Naayo, Zhaoyang Cui, Jianfei Zhao, Yuanming Ma

Project LocationNew York, NY

ClientDyson

Prize(s)Silver in Commercial Architecture / Commercial Renovation / Adaptive Re-use

Project LinkView

Entry Description

Dyson's flagship store and offices at Dyson Store SoHo presented an opportunity to boldly reimagine an iconic brand’s connection to its environment. Situated in Manhattan's SoHo-Cast Iron Historic District, the evocative building was originally a fireman's hall. The preservation of the historic façade brings together the neighborhood’s narrative with an entrance to an innovative shopping experience and workplace. Exposed brick walls and cast-iron columns across the four-floor renovation successfully blend Dyson’s tech-forward identity with Soho’s material and cultural legacy.