Adidas Superstar 50Th Anniversary: Forever Young

In 2019, Adidas celebrates the 50th Anniversary of the iconic Superstar with the "FOREVER YOUNG" campaign. This campaign is a tribute to influential figures that Adidas and the Superstar had been a part of or been influenced by. The campaign includes a design packaging of the special edition Superstars along with promotional posters and invitation for the shoe release party in Melrose, Los Angeles.

Growing up in Vietnam, crossing streets is much more than just following the rules. There are no rules at all. No stopping vehicles. No crosswalks. No traffic lights. The adrenaline flows along with an intense focus. Deep down inside, I have to be fearless.

Since childhood, I had mastered the skill of running across congested streets. Unintentionally, the mindset needed to survive chaotic traffic helps me advance in many different aspects of life, including my design thinking.

My name is Duy Dao, a Transmedia Designer who recently graduated with honors from Art Center College of Design.