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National Museum of the American Indian, | International Design Awards Winners
National Museum of the American Indian, | International Design Awards Winners
National Museum of the American Indian, | International Design Awards Winners
National Museum of the American Indian, | International Design Awards Winners
National Museum of the American Indian, | International Design Awards Winners
National Museum of the American Indian, | International Design Awards Winners
National Museum of the American Indian, | International Design Awards Winners
National Museum of the American Indian, | International Design Awards Winners
National Museum of the American Indian, | International Design Awards Winners
National Museum of the American Indian, | International Design Awards Winners
National Museum of the American Indian, | International Design Awards Winners

National Museum of the American Indian

UniversitySchool of Visual Arts
Lead DesignersSoojin Hong, Yoon Sun Choi, Jee Hyun Yun
Design TeamStudio Yolk
Prize(s)Silver in Multimedia / Brand Identity
Entry Description

The project is to redesign and rebrand the museum, National Museum of the American Indian, which is in NYC. The logo is redesigned in very graphic reach, inspired by the old drawings and marks the Indians have left on the wall or papers. We re-designed the poster and identities in shape of the collaboration of modernism and tribal style so the museum could approach to people more familiar and friendly. The ultimate goal of the project is to make people experience something historical and educational in more fun and interesting way.