IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
Design team based on the concept of 「Brand DNA Evolution」, interprets and gives insights into the intrinsic motivation of fitness enthusiasts, bringing about an avant-garde movement, inspiration, concept and development.
The design intends to regenerate the individual-based combination reaction in the fitness experience chain, restore the physical space and the sub-consciousness mind, i.e., the 「Inner summoning」of individuals.
It is the topology, activation and reflection about future consumption value and the prototype of commercial entities.