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Coffee is the most tradeable cash-crop. Reducing its environmental impact entails conscious consumption. Jugi encourages start-ups utilizing coffee grounds as raw material and raises consumer awareness about food waste. The grounds from coffee consumers, are appropriated as a secure and constant supply of raw material for these start-ups. Jugi offers dispensers for ground collection and processes these grounds, preparing them for start-ups. Alternatives are provided for 3 different scales of consumption. Also, partners with local cafes for logistics, in return for marketing advantages.