IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
Rebranding is not only about remaking a brand’s visuals but about renewing a brand’s value proposition to empower its symbolic connotation.
The project transforms a traditional fishmonger into a social e-commerce brand by organizing the whole service ecosystem, from fishing port to home, to deliver freshest, daily caught fish to home kitchen.
Fish quality, logistics, and customer engagement are keys to this new brand value. Hence, vacuum packaging, label stickers, and isothermal bags are introduced, and seafood guide, cooking recipes, and social media chatbot augment the customer experience.