IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
Share on Social Media
Manaia Typography, Insight Creative | International Design Awards Winners
Manaia Typography, Insight Creative | International Design Awards Winners
Manaia Typography, Insight Creative | International Design Awards Winners
Manaia Typography, Insight Creative | International Design Awards Winners
Manaia Typography, Insight Creative | International Design Awards Winners
Manaia Typography, Insight Creative | International Design Awards Winners
Manaia Typography, Insight Creative | International Design Awards Winners
Manaia Typography, Insight Creative | International Design Awards Winners
Manaia Typography, Insight Creative | International Design Awards Winners
Manaia Typography, Insight Creative | International Design Awards Winners
Manaia Typography, Insight Creative | International Design Awards Winners

Manaia Typography

CompanyInsight Creative
Lead DesignersChristopher Gough-Palmer, Brian Slade
Design TeamSteven Giannoulis, James Molnar
ClientInsight Creative
Prize(s)Silver in Print / Other Print Design, Gold in Print / Key Art
Entry Description

To celebrate Māori Language Week, we were inspired by: (1) The Manaia, a messenger between mortals & the spirit world, depicted with the head of a bird, the tail of a fish & a man’s body; and (2) early-settler documents capturing the Māori language with ornate ink characters.

This led to the creation of a typography based on the Manaia’s role as carrier of culture from past to present. It’s a metaphor for language. We created the 15 Māori alphabet characters, including the two digraphs, only in capitals, to be used to tell the most important stories.